Calling all GDHF 2023 participants: Engage, Share, WIN with the #GDHF2023Challenge!

As the anticipation for this year’s Global Digital Health Forum reaches its peak, we are thrilled to announce a groundbreaking opportunity for our top digital health enthusiasts: the #GDHF2023Challenge!

What is the #GDHF2023Challenge?

Your unique perspective contributes to a global exchange of knowledge at the Global Digital Health Forum, and we want to celebrate it! Over the next 3 days, immerse yourself in 250+ high impact panels, workshops, discussions, and networking opportunities. Share your insights, key takeaways, and aha moments with other attendees and amplify them on social media. We will be rewarding our most engaged GDHF participants on the platform and on LinkedIn with FREE tickets to next year’s event!

Why Participate?

  • Connect and Collaborate: Engage with like-minded individuals, forge new connections, and become a part of the global digital health community.
  • Shape the Digital Health Conversation: Your perspective matters! Share it with a global audience passionate about digital health and contribute to the future of digital health innovation.
  • Secure your spot for GDHF 2024: Top engagers will WIN a FREE ticket to next year’s Forum!

How to Participate:

  • Engage on the GDHF 2023 event platform
  • Platform engagement will be defined as the number of TechPoints earned on the platform at the time of the Forum’s closing on Wednesday, December 6.
  • Join virtual sessions, share comments in discussion threads, watch recordings, and connect with other attendees on gdhf.conference.tc to earn TechPoints!
  • The 3 individuals with the highest number of TechPoints by the Forum’s closing will receive a FREE ticket to GDHF 2024!

Amplify the GDHF conversation on LinkedIn

  • Be among the top 3 to post use the #GDHF2023 hashtag and tag @TechChange on LinkedIn to WIN a FREE ticket to GDHF 2024!
  • Posts can be your own original content or reshares
  • Please be sure to get permission if you are sharing photos of others

Keep in mind:

  • You must be attending GDHF 2023 virtually or in person to participate
  • Ticket prize is a conference pass – either virtual or in person, depending on your preference. No travel costs or other financial support is available.
  • Winners will be announced at the closing event and on TechChange social media.

Let the #GDHF2023 Challenge Begin! Let’s amplify the impact of digital health conversations taking place at GDHF 2023 over the next 3 days. Join the conversation to help shape the future of digital health!

Social media has become a very important diplomacy tool to engage with the public. Realizing the evolving nature of diplomacy in the 21st century, the Italian embassy in Washington, DC regularly hosts their #digitaldiplomacy series to discuss the role of technology in diplomacy and to engage with all stakeholders and partners.

Today, there are tech tools, beyond social media, that have the potential to promote diplomacy and engagement, so we collaborated with the Italian embassy to discuss the other players in the digital diplomacy field. Moderated by our founder, Nick Martin, our panel included Sarah Frostenson (Vox Media), Heba Ghannam (State Department Professional Fellow), Sarah Heck (White House), Suzanne Philion (Yahoo!), and Jennifer Walsh (U.S. Department of State). Our panelists shared their experience about the impact that data visualizations, digital mapping, and e-learning can have on diplomacy today.

Here are a few takeaways of an evening of great insights and engaging conversations:

Digital maps can tell powerful stories

While important pdf reports may be buried online, maps can tell a compelling story understood by all.

The ongoing refugee crisis has affected many families, but for someone living far away from the region, it can be difficult to see its global impact. Sarah Frostenson from Vox Media presented how putting the refugee story on a map, like The Refugee Project can have a much bigger impact and urge respective governments to work towards a solution.

Mapping has been a great asset in disaster response. Digital maps have allowed international humanitarian organizations to collaborate and better coordinate relief efforts during disasters like the recent earthquake Nepal.

Online education can help bring equal opportunities to people across borders

In 2011, social media brought together thousands of social activists together in Tahrir Square in Egypt to demand change from their leaders. The power of the Internet to create a movement led the founders of Tahrir Academy to leverage the same tool to bring equal educational opportunities to the people of Egypt. Heba Ghannam explained that as the only online learning platform in Arabic, Tahrir Academy was able to influence other learners beyond Egypt, and in the Arab world.

Many refugee communities may not have access to these tech tools in the refugee camps, but the potential for e-learning to help refugees continue their education in refugee camps is undeniable. Heba Ghannam recalled Syrians using Tahrir Academy’s online content for their education initiatives in the refugee camps in Egypt in 2012.

#digitaldiplomacy

From left to right: Nick Martin, Sarah Frostenson, Heba Ghannam, Sarah Heck, Suzanne Philion, and Jennifer Walsh

Online learning and engagement platforms allow the public to engage with decision makers and experts

E-learning initiatives like Tahrir Academy have created bridges between the Arab expat communities working at renowned universities around the world and the eager learners from the Arab world.

The U.S. State Department’s Virtual Student Foreign Service platform engages U.S. citizen students’ by harnessing their expertise and digital excellence in the work of the government. We are excited to collaborate with the State Department on GovUp, an online platform where U.S. diplomats from around the world can engage virtually with other diplomats and get trained.

However, whether it is in Egypt or the U.S., it is always very crucial to localize the content so that it is relevant and applicable for the local population.

An increased need for engagement between the tech and foreign relations experts 

There are tech experts and foreign relations experts, but it is rare that someone can influence both the sectors. After eleven years at the State Department, Suzanne Philion, is now at Yahoo!, where she is able to look at tech initiatives with a different lens. Suzanne and Sarah Heck from the White House, both stressed the importance of breaking out of organizational bubbles, and engaging with parties from other sectors. Tech companies and international organizations need to collaborate more to best use the available technology to meet citizen’s demands, while respecting their data privacy.

 

It was clear that tech tools beyond social media can significantly impact diplomacy today, but there are clearly some important issues to think about when talking about data-driven diplomacy. Diplomacy and decision-making are increasingly becoming more data-driven, and citizens are demanding more transparency from their governments. However, as more data is becoming available online, data privacy becomes an important concern for all. How do you navigate data transparency and data privacy? Also, online content available for all can help raise funds and help populations in need, but are also being used by terrorist organizations for recruitment purposes. Where do you draw the line?

These important questions are being discussed in the tech industry as well as the international relations and development industry today. You can continue the conversation on digital diplomacy by following the Italian Embassy’s #digitaldiplomacy series. We will also be discussing these topics in relation to data visualization in our course on Technology for Data Visualization this month.

Missed the panel? You can watch the recording here.

When I hear the term “artificial intelligence”, my first thoughts go to HAL9000 and Data from Star Trek before settling on some vague notion about the Turing test. Clearly I’m not a computer scientist.

While reading Patrick Meier’s book, I realized that I had missed out on a wide range of advances in the field of machine learning, some of which also fall under “artificial intelligence”, which can help us make sense of the onslaught of information that we are faced with whenever a disaster strikes.

When the crowd gets overwhelmed

While nothing can beat the collective intelligence of a sufficiently large group of people that focus their energy on processing a lot of data, the problem with this type of crowdsourcing is that you need a very large group of people – and volunteers are a scarce resource.

Projects like Artificial Intelligence for Disaster Response (AIDR) from the Qatar Computing Research Institute (QCRI) are striving to make better use of the volunteer’s time. To do this, the AIDR algorithm is basically looking over the volunteers’ shoulders while they are processing a small amount of data. The machine learns from every decision, until it understands the patterns well enough to process the data itself. Datasets it is unsure about are returned to the volunteers for review and their decisions then improve the algorithm further. According to QCRI, the algorithm frequently reaches confidence levels of over 80 per cent, meaning that huge amounts of data can be analysed in a fraction of the time it would take volunteers.

You can test AIDR for free one the project’s website. If you want to know more, take a look at the video below.

Image analysis

The EU’s Joint Research Centre (JRC) as well DigitalGlobe, a company that provides satellite imagery and analysis, go even further: they are training their algorithms to interpret images. The JRC algorithm for example is already able to detect rubble for damage assessments in a city after an earthquake with up to 92% confidence, while DigitalGlobe is asking the crowd to teach its software how to recognize buildings on satellite photos. That information will no doubt be used to improve the company’s commercial products, but it is also being used to help fight malaria in Swaziland by providing aid organizations with a better idea of population density. This in turn can help program managers make decisions about where to commit the most resources.

You can support the malaria project through DigitalGlobe’s Tomnod platform here.

Another example, where this type of automatic population density data would have been useful, is the Ebola response, where population data had to be estimated manually, based on houses that first had to be mapped by OpenStreetMap volunteers. An algorithm that can automatically identify homes would have been much faster.

What I find amazing is that these tools are already working and available today. And while there are definitely still ways to improve them and bugs to work out, they make me very optimistic for the very near future of information management and needs assessment in disaster response.

What do you think about the role of artificial intelligence in disaster response? Comment below or tweet at us @TechChange. This post originally appeared on Social Media 4 Good.

If you are interested in learning about technologies like artificial intelligence that are helping in disaster response, join us in our upcoming online course Technology for Disaster Response” which starts on 22 June.

About author

Timo Luege

Timo Luege, TC103: Technology for Disaster Response Facilitator

After nearly ten years of working as a journalist (online, print and radio), Timo worked four years as a Senior Communications Officer for the International Federation of Red Cross and Red Crescent Societies (IFRC) in Geneva and Haiti. During this time, he also launched the IFRC’s social media activities and wrote the IFRC social media staff guidelines. He then worked as Protection Delegate for International Committee of the Red Cross (ICRC) in Liberia before starting to work as a consultant. His clients include UN agencies and NGOs. Among other things, he wrote the UNICEF “Social Media in Emergency Guidelines” and contributed to UNOCHA’s “Humanitarianism in the Network Age”. Over the last year, Timo advised UNHCR- and IFRC-led Shelter Clusters in Myanmar, Mali and most recently the Philippines on Communication and Advocacy. He blogs at Social Media for Good.

Photo credit: Lokesh Todi

On Saturday morning, I woke up to numerous messages on whatsapp and facebook from my friends in India asking me if my family was safe. After listening to a voicemail from a Nepali friend based in Boston, I found out about the earthquake that had hit my country. It didn’t take long after I turned on my computer to see how big the devastation was. My heart sank to my stomach and I was in tears as I mindlessly added credit to my Skype account and repeatedly dialed my parent’s mobile number.

After multiple tries, I was able to get in touch with my family. While I cried throughout the entire call, I was reassured that they were all safe. Fortunately, my family survived this terrible tragedy and was able to stay safe in tents in open spaces near their neighborhood during the more than 100 aftershocks. Unfortunately, however, the 7.9 magnitude earthquake that struck Nepal has swallowed up whole neighborhoods, villages and along with it thousands of people. The death toll is rising as we speak and is estimated to reach around 10,000.

Being this far away from Nepal, I feel very helpless. But technology has allowed me to stay connected with my family and other Nepali communities helping respond to the disaster:

Free Calls to Nepal
Shortly after the earthquake, many phone companies and messaging apps started providing free calls to Nepal. Viber, Skype, and Google Voice are allowing free calls to mobile and landlines in Nepal along with many other phone companies like AT&T, Verizon, T-Mobile and others. This may seem like a small gesture but for a Nepali living abroad, it is a huge relief to be able to constantly contact family members and people requesting and responding to the crisis during this tragic time.

Mapping
Numerous mapping communities have deployed their teams online to map the crisis in Nepal so that the pleas for help can be detected and resources delivered.

Mapping of damages in Nepal
Map of Damages in Nepal from the earthquake created by SBTF on MicroMappers

I have joined two Atlas Corps Fellows, Medha Sharma, and Luther Jeke to team up with Standby Task Force to help map the affected communities in Nepal by using MicroMappers. Medha and I have reached out to our Nepali networks in and outside of Nepal to help advise the SBTF team by relaying information about ongoing requests for help or offers of assistance. We are also helping translate Nepali tweets, facebook updates, and news articles so that they can be mapped. We have recruited more than 100 Nepali expats and residents to help us with this effort.

Two days ago, I was able to call Dr. Anil Shrestha in Bir Hospital to notify him that we saw his request for a list of medical supplies through Facebook and found a donor willing to provide them. We have connected the two parties and are awaiting confirmation from Dr. Shrestha that he has received the supplies from the Kathmandu airport. You can read about the Standby Task Force’s other small successes here. If you would like to join the SBTF team or have experience living in Nepal and know the community, please email me at samita@techchange.org to join this effort.

Kathmandu Living Labs is leading the mapping efforts on the group in Nepal, but you can also join the mapping effort for Nepal relief with Maptime DC, Tomnod, or Humanitarian OpenStreetMap.

Online Fundraisers
Many organizations and individuals have started fundraisers online to allow the global community to help in Nepal’s recovery.

Two of the alumni from my high school have started a fundraiser on Indiegogo that will direct the funds to local NGOs that may not have connections outside of Nepal to raise a lot of money.

Facebook has launched a campaign to match donations of up to $2 million to the efforts in Nepal. Phone companies have made it easy to donate to the earthquake relief in Nepal through your mobile phones:

  • AT&T customers, text “NEPAL” to 864233 to make a $10 donation to UNICEF
  • T-Mobile customers, text NEPAL to 20222 to donate $10 to Save the Children
  • Verizon customers, text “REDCROSS” to 9999 to donate $10 to The Red Cross

Drones
Unmanned aerial vehicles or drones, are playing an important role in the response to the earthquake in Nepal too. Because of a shortage of manned helicopters, the effects of the earthquakes in the most rural parts of Nepal are still unknown, and this is where drones will step in, allowing manned helicopters to continue with rescue missions.

Here is a drone footage of Kathmandu after the earthquake taken by Kishor Rana’s drone.

UAViators founder Patrick Meier said that if you have a drone and want to help, get in touch with the Humanitarian UAV Network and read the Network’s Code of Conduct to help with this effort.

This is the worst earthquake to hit Nepal in 80 years, and the many pictures online show the devastating effect it had on my country. The damages are worst in the areas that have not yet been reached by media or rescue teams. The consequences of this tragedy will affect my country long after the media turns its attention away and we need all the help to rebuild.

If you are a mapper or own a drone, please volunteer your time and skills and join one of the online communities. You can also donate online. You don’t have to go to Nepal to help, in fact, please don’t, unless you are a trained professional for crisis situations. You can do your part to help Nepal with the help of ICTs from wherever you are.

If you are interested in learning how social media and technology is helping in disaster response, join us in our upcoming course on Technology for Disaster Response that begins on June 22.

How can mapping the geolocations of tweets tell a story about global atrocities? How can digital mapping be integrated as a learning tool for university classes?

As part of his final project for TechChange’s online course, TC141: Mapping for International Development in Spring of 2014, GIS professor Tom Mueller wanted his students to explore these topics. In Professor Mueller’s course, “Introduction to Geography” at the California University of Pennsylvania in Pittsburgh, he had his students look for patterns in social media during humanitarian crises such as Ebola outbreaks and conflict casualties, and visually display the spatiality of those events.

Throughout the semester, Tom held several discussions with his students on various topics using social media to map out crises. In his course’s final assignment, Tom had about 100 students in the geography class work in groups to map various Sudan/South Sudan incidents by following several Twitter handles and categorized tweets. After examining their papers, he decided to ask them to choose a country and possibly use CrisisNet as several students became more concerned about gathering tweets rather than the information itself. He felt students would take more ownership of their projects if they independently selected their country, region or topic of choice. So, he is having them search topics on CrisisNet to understand the information that can be part of a tweet. Subsequently, they will examine some news sources and choose a country, topics, etc.

We sat down with Tom Mueller to learn more about incorporating digital mapping into his university class.

1. What is your background in mapping? What interested you in taking TechChange’s Mapping for International Development class?

I have been a GIS professor at a small school just southeast of Pittsburgh called California University of Pennsylvania. I read about crisis mapping and wanted to learn more. When I read about TechChange’s Mapping for International Development online course, it seemed like a great way to acquire more knowledge.

2. What were the most useful tools that you became familiar with in Mapping for International Development online course? How are you applying what you’ve learned in the class?

The two most important tools I found to be useful were MapBox and CrisisNet. While I encouraged my students to use ArcGIS Online in my course, learning about MapBox and its use cases helped me see the connection. It made me realize that this type of project could work with an introductory class with no GIS experience since all we needed was
latitude and longitude of the location. This may sound silly, but after going through it on MapBox, I thought I can do this in ArcGIS Online.

Now I know I should have realized it before but going through the process let me step back and understand the power this project might have on the students.
Hopefully, they understand the power of location, social media, etc.

The most important aspect of the Mapping for International Development course was the feedback from the global class participants and TechChange instructors. It was their discussions that helped me design the project guidelines to let students follow certain Twitter accounts to gather information and attempt to investigate locations based on those tweets.
All the topics we discussed in the TechChange online course helped me to understand the beginnings of this type of geographical analysis and build my ideas. As I started formulating my ideas, I could put this information on the discussion board and the TechChange course participants would give me their comments, and suggestions or ask questions. All this information allowed me to build my university class project from the ground up for my own students.

An ArcGIS map produced by one of Tom Mueller’s students indicating the locations of early Ebola incidents.

An ArcGIS map produced by one of Tom Mueller’s students indicating the locations of early Ebola incidents.

3. What inspired you to create this digital mapping exercise for your university students?

In my “Introduction to Geography” class at California University of Pennsylvania in Pittsburgh, my students and I examine geography through a global and regional lens. Sometimes geography might not be the most attractive topic for students, so I needed a hook to pique their interest. Humanitarian issues and genocide seemed to catch the students attention the most. I also knew that the situation in Sudan / South Sudan was active and the students would be able to get a lot more current information from Twitter than other sources.

4. How did your students respond to the digital mapping exercise? What were the results?

My students really enjoyed the assignment as it allowed them to learn about an unfamiliar part (at least to them) of the world. A few students said they could not believe the issues in this area since it did not seem that the popular media was covering the events. If I include a digital mapping exercise again in future classes I teach, my only change would be to may let them choose a developing country and use CrisisNet as their data source. Then they would present their findings to the rest of the class.

5. What is your advice for other professors looking to incorporate digital mapping/blended learning (offline +online) into the courses they offer at universities?

Professors need to be flexible when experimenting with new technology tools in the classroom. For this project, we changed our plans slightly about three times based on conversations with the students and events around the world. The key for my class was not to write a “thesis”; it was for students to understand the power of social media during crises and the spatiality of those events.

About Thomas Mueller

Tom-Mueller

Dr. Thomas R. Mueller is a professor at the Department of Earth Sciences at the California University of Pennsylvania and an alumnus of TechChange’s Mapping for International Development online course. His research agenda has grown dramatically throughout his career at California University of Pennsylvania. He applies spatial theory to the real world, particularly using Geographic Information Systems. His key to building a successful research agenda is to produce work through a variety of scholarly endeavors, including conference presentations, grants, technical reports, book reviews and publications in professional journals. He also has taught numerous GIS workshops for members of the local community, professors at Cal U and other campuses, and for the K-12 community.

Interested in learning different digital mapping tools for the context of humanitarian crises around the world? Enroll now in our upcoming Mapping for International Development online course.

Samita joined TechChange last summer and has returned this year as an EGLI – Atlas Corps Fellow. As a Communications Associate, she assists in the daily communications with TechChange’s domestic and international clients and marketing of TechChange courses, as well as maintaining the TechChange blog. During her trip to Nepal over the holidays, she visited some of TechChange’s participants at the GIZ office to learn about Nepal’s mHealth pilot and their experience with TechChange’s courses.

Before TechChange, Samita was assisting the refugee resettlement department at the U.S. Committee for Refugees and Immigrants. She holds a B.A. in History with minors in Social Policy and Global Economics from Goshen College. Samita is from Nepal and considers India her second home after spending seven years in boarding school there. In her free time, Samita enjoys finding the best local eateries in town and attending music events.

Welcome back Samita!

What is it like to work in marketing and communications at an edtech social enterprise? Check out what TechChange’s Director of Marketing, Nancy Ngo, has to say about managing global campaigns that promote social change through technology training.

Where are you from?

I grew up in the DC Metro Area in the city of Falls Church, Virginia – a very multiculturally diverse suburb of Washington, DC.

What did you do before working at TechChange?

I started my career at Google’s headquarters in Mountain View, California where I promoted several of the company’s core Search products and advised senior executives including Marissa Mayer. Since then, I’ve done marketing and communications at various tech companies, U.S. government agencies, and non-profit organizations.

While completing my graduate program in International Economics and International Relations at Johns Hopkins School of Advanced International Studies (SAIS), I specialized in Southeast Asia international trade issues which ultimately brought me to a rapidly growing internet company in Vietnam called VNG Corporation (formerly known as Vinagame). Although I had done many online trainings independently, it was in Ho Chi Minh City where I had my first professional foray into edtech. I saw online education as a practical solution to address broken education systems that impact the global economy.

How did you hear about TechChange?

I found out about TechChange when reading the 2012 Economist article, “Geeks for Good”. As I learned about the company, I was struck by how unique TechChange was as a B Corporation – a certified social enterprise – located in downtown DC. I saw TechChange as a confluence of my interests in technology, international development, and an opportunity to apply my marketing and communications skills at an edtech startup to help grow the business at the ground level.

What exactly do you do at TechChange? What does a typical day look like for you?

No two days at TechChange are ever exactly the same. Generally, I manage integrated marketing campaigns to grow TechChange’s global learning community. These campaigns involve working with the team to communicate TechChange’s story and the impact of our trainings and alumni. They also involve finding new ways to reach more students across the world through partnerships and events. In addition, I manage the TechChange blog, social media channels, and media relations.

Nancy, Nick, and Erik prep for TechChange's FailFest performance

Nancy, Nick, and Erik prep for TechChange’s FailFest performance

How did you get into marketing and communications?

I’ve always been a media junkie that loves writing. My passions for media, writing, and international affairs brought me to a public affairs internship with Time Magazine in New York City while attending the University of Pennsylvania. Since then, I’ve always been fascinated with the challenge of crafting the right messages to target audiences around the world in the right way and at the right time.

What is the most important lesson you’ve learned in international development and marketing?

It comes down to understanding your audience, wherever they are in the world, and being empathetic to their experience. In the context of the audiences we work with at TechChange, we constantly have to think about the constraints they are under including limited access to internet, inconsistent electricity, coordinating globally dispersed teams, and/or managing projects in the field. The key is understanding that there is no one size fits all approach to reaching customers, especially ones that are transient, based around the world, and focused on different functional areas and contexts.

Also, the best way to be successful at promoting a brand or product is when you wholeheartedly believe in what you’re promoting.

How do you keep up with the latest developments in marketing, communications, technology, and international development?

These days, I get my news mostly through social media platforms including LinkedIn (Pulse), Twitter, Facebook with the help of some very smart friends sharing useful links, and email newsletters. I also use aggregators including Feedly, Google News, and FlipBoard. I’m always looking for inspiration from great global brands that execute clever and effective campaigns. In addition, I find it very useful to learn from PR crises and branding mistakes that companies and organizations make as well.

The ever-evolving media landscape forces marketers to constantly keep up to speed on different ways to reach and interact with customers. I try to keep my marketing and comms skills sharp by teaching myself the latest technology tools and best practices in implementing these tools. I do this by frequently attending webinars, taking courses online and in person, reading industry blogs, keeping in touch with colleagues in my industry to share lessons learned, and trial and error in my day to day work.

What do you love most about working at TechChange?

TechChange is the type of place where you proudly wear your nerd on your sleeve! I enjoy the culture of fun camaraderie among tech-savvy international development nerds that have lived all across the world. It’s a work environment that empowers you with creative freedom to take ownership of initiatives that help grow the company. We’re all very autodidactic and are constantly learning new skills from both each other and outside of work with online courses and trainings as well.

Nancy and the TechChange team with David Bray, Chief Information Officer of the Federal Communications Commission (FCC) at the TechChange office

Nancy and the TechChange team with David Bray, Chief Information Officer of the Federal Communications Commission (FCC) at the TechChange office

What is your favorite TechChange moment so far?

It’s tough to list just one. I’ve really enjoyed our Fail Song performances, coming up with clever band names such as “CAPS LOCK CRAZY” and “Beauty School Valedictorian”, the time when the CIO of the FCC, David Bray, came to visit as a guest speaker in one of our courses, and many more. On a day to day basis, I love interacting with our global alumni whether it means hearing the challenges community health workers are facing on the ground in fighting the spread of Ebola, or learning about their career success stories with the help of their TechChange trainings over the happy hours we host regularly in downtown DC.

What do you do when you’re not at TechChange?

Reading, spending time with family and friends, salsa dancing, and planning my next travels.

If you had to direct someone to the best place to eat in D.C. where would it be?

My favorite Vietnamese restaurants are all out in the suburbs of D.C., especially in Falls Church.

by Timo Luege, TC103: Technology for Disaster Response facilitator

Wouldn’t it be wonderful if all public social media messages in a disaster would come with a flag that identifies them as relevant? The Office for the Coordination of Humanitarian Affairs (OCHA) is trying to pave the way for that with the brand new Hashtags Standards for Emergencies.

UNOCHA Hashtag Standards for Emergencies

The document builds on experiences gained in the Philippines where a set of standard hashtags such as #RescuePH or #ReliefPH have become so commonly used, that the government recently endorsed these as “official” disaster response classifiers to help identify needs. OCHA is now trying to elevate this system to the global level in the hope that we will start to see more consistency across countries and disasters. If successful, this hashtag standards could help disaster responders and their supporting software systems identify needs more quickly and reduce the amount of time needed to find relevant messages in flood of updates.

OCHA proposes three different types of social media hashtags:

  1. Disaster title hashtags. This type of hashtag (e.g. #Sandy) would be used by anyone to generally comment on an emergency (e.g. Hurricane Sandy) and would not be actively monitored by response agencies.
  2. Public reporting hashtags. By suggesting a specific hashtag that citizens can report non-life-threatening emergency items they see (e.g. #311US for broken power lines or a damaged bridge in the USA), we would be making sensors of the entire population. The resulting data could be scanned, mined and filtered to the relevant responding agencies.
  3. Emergency response hashtags. By providing a standard hashtag to trigger emergency response, based on local standards (e.g. #911US for the USA), we would enable citizens to tag content that is absolutely critical.  It would also enable responders to set up dedicated social media monitoring tools and channel the resulting information into their already existing mechanism(s). Social media would become an official information source.

(source: verity think)

I think this is great initiative and governments should pick up the ball and use this document as guidance for their own national strategies. That national authorities make this their own is essential because it can only work if the affected population knows about these hashtags in advance of the disaster and if the hashtags have been localized.

The graphic the report uses to illustrate the idea for the Ebola response is a good case in point:

Standard Hashtag

The suggested hashtags seem pretty straightforward until you take into consideration that Guinea is French speaking, meaning that people there probably will use something like #EbolaBesoin instead of the English #EbolaNeed.

Of course that would still be a huge step forward, since it would increase consistency even in cases where an emergency spans multiple countries and languages. After all, a limited number of hashtags that are used in multiple languages is still much better than no system. But it also shows that this document is not so much a blueprint as a concept study. It is now up to governments and other national disaster response organizations to make it work.

Interested in learning how social media and other technologies can help with disaster response? Enroll now to lock in your early bird rate for our Technology for Disaster Response online course that begins June 22.

This post originally appeared in Social Media for Good

About the TC 103 facilitator: Timo Luege

Timo Luege

After nearly ten years of working as a journalist (online, print and radio), Timo worked four years as a Senior Communications Officer for the International Federation of Red Cross and Red Crescent Societies (IFRC) in Geneva and Haiti. During this time he also launched the IFRC’s social media activities and wrote the IFRC social media staff guidelines. He then worked as Protection Delegate for International Committee of the Red Cross (ICRC) in Liberia before starting to work as a consultant. His clients include UN agencies and NGOs. Among other things, he wrote the UNICEF “Social Media in Emergency Guidelines” and contributed to UNOCHA’s “Humanitarianism in the Network Age”. Over the last year, Timo advised UNHCR- and IFRC-led Shelter Clusters in Myanmar, Mali and most recently the Philippines on Communication and Advocacy. He blogs at Social Media for Good and is the facilitator for the TechChange online course, “Technology for Disaster Response.

One of the challenges of using social media in peacebuilding and conflict resolution is that while it can draw together like-minded people advocating for peace, it can also be used to organize violence just as effectively. Groups like the Islamic State (also known by acronyms including IS, ISIS, or ISIL, and currently dominates large portions of Iraq and Syria) are demonstrating that social media can be used to sow fear and promote their political agenda. Not only are they demonstrating how to do this effectively, they’re also demonstrating how hard it is to intervene when a violent actor has control of the information space.

Once violence has started, the information space — including social media — becomes a proxy for conflict. Ideas are being shared and are competing for a legitimacy among the population. In the case of IS, legitimacy could include instilling a sense of fear, or notions that they can or will play the role of the state. The State Department has made an effort to try to combat IS’s messaging in the Twittersphere, but this is difficult for an institution that has long standing communication protocols and is still adapting to the fluidity of social media messaging.

So, at what level does social media help peacebuilders in an information environment?

Civil society as a powerful source for peace

Traditional conflict management institutions may not yet be flexible enough to fully engage in the social media space, but this doesn’t mean that civil society can’t be a powerful force for peace. The Active Change Foundation, a London-based non-profit, set up the social media campaign for British Muslims called #notinmyname. The project uses Twitter to share videos and photos of Muslims, particularly youth, sharing reasons why IS does not speak for them as muslims. The project has gotten over 14,000 tweets using the #notinmyname hashtag, and is flexible in a way that a large institution’s use of social media cannot be. This isn’t to say that organizations like the State Department don’t play a role in social media, but in a highly fluid environment something grassroots like #notinmyname can catch on and respond to IS’s tweets in volume and tone. Winning the information war on something like Twitter depends on both of these and it’s impossible for a single user, even a user as big as the Department of State, to match the size of a social media network like IS’s.

Civil society response with mockery and humour

Another way Muslim civil society is responding is with mockery and humor. What’s important is that these videos and Twitter campaigns are coming from within Muslim communities. Humor has played an important role in protests and movements against dictators and repressive regimes previously, and it can take on a life of its own once it has percolated out into a space like Twitter. Again, this is something that large institutions are going to have trouble instigating. The messages have to be organic and come from within the communities that face the threat of a dictator or a group like IS. Indeed, something like a humor or ridicule protest could lose its legitimacy if larger institutions like the Department of State is involved.

Social media’s power to create grassroots movements across geographies

When we look at the role of social media in peacebuilding or conflict, we have to look beyond just the nature of the message. Social media is just a broadcast tool – it pushes out whatever message the user wants. The important question becomes the strategy employed by the peacebuilding community to engage against the violent messaging of an organization like IS. The power of social media is maximized when civil society bands together across geography, developing a large networked community. How traditional peacebuilding and governance institutions engage with these organic civil society networks is important. Large institutions can help give grassroots movements increased legitimacy and the backing of a recognized institution, but they must also be careful not to undermine the community’s legitimacy when organizing a message of peace in the face of violence.

Interested in learning more about using social media for peacebuilding? Register now for our upcoming Technology for Conflict Management & Peacebuilding online course that runs October 6 – 31, 2014.

Some 85 percent of the world population has access to Internet nowadays. An increasing number of users venture online with a mobile device – smartphone or tablet – rather than with a PC. About 25 percent of the world population uses social media, while three-quarters of the online population uses one or more social networking sites. Around the world, there are some 1.28 billion Facebook users, with 540 million on YouTube, 187 million on LinkedIn, and 255 million on Twitter. (Source: Brief History of Social Media)

The unprecedented pace of technological advance over the past years, gave millions of people around the world the opportunity to use internet, social media platforms and mobile phones not just to consume information but also to produce it. The increasing sense of empowerment that social media lends its users, regardless of where and who they are, has led to a number of “social media revolutions” credited with toppling governments and totalitarian regimes around the world.

The Arab Spring is often heralded as one of history’s biggest social media victories. This wave of protests began in December 2010 and proceeded through 2011 as rulers were forced from power in Tunisia, Egypt, Libya, and Yemen, and protests broke out in other countries in the region, including in Bahrain, Syria, Algeria, Iraq and Jordan, to name just a few. While there was no cohesive campaign or strategy at grassroots level, social media played a crucial role during this time, allowing individuals to organise themselves, communicate and voice their complaints publicly. Many contributed to the virtual protests as well as the physical ones through the use of social media. Combined, these efforts caused governments to take notice.

The Internet and new technologies are increasingly influencing not only the way people respond to and recover from conflicts, but also the way they further engage in conflict transformation and peacebuilding. Part of creating communities that can advance peacebuilding is harnessing the power of technology to bring people together, promote conflict management and resolution, and create the public will to change attitudes and behaviours.

#GazaChildren

New tools for monitoring violence, sustaining dialogue during peace processes, and localising peacebuilding efforts have emerged in recent years as access to mobile phones and internet has increased worldwide. The outreach of these tools goes well beyond the conflict resolution expert circle, enabling people around the globe to share first-hand witness reports of violence, social unrest, human rights infringements, election fraud, political instability, etc. and become agents of change within their own communities. This collaborative approach is known as ‘crowdsourcing’ (i.e. crowd + outsourcing).

In early 2008, in the midst of post-election violence, Kenyans have for the first time used the Ushahidi open-source platform (Ushahidi is the Swahili term for ‘witness’ or ‘testimony’) to collect, visualise and interactively map eyewitness accounts of violence incidents (which would have otherwise remained largely unreported by media, government or police).

Ushahidi Kenya

The Syria Tracker Crisis Map is another impressive crowdsourcing effort launched shortly after the protests began, in April 2011, to collect citizen reports on human rights violations and casualties. Combining automated data mining and crowdsourced human intelligence, the Syria Tracker provides a continually updated list of eyewitness reports from within Syria, often accompanied by media links; aggregate reports including analysis and visualisations of deaths and atrocities in Syria; as well as a stream of content-filtered media from news, social media (Twitter and Facebook) and official sources. This approach could provide a powerful means to assess the human cost of war in Syria.

Syria Tracker Crisis

CrisisNET is another tool which harnesses ‘big data’ coming from social media to map violence. Their Syria mapping is as accurate as the one BBC did with reporters on the ground.

CrisisNET

There are several ways in which today’s social media can be leveraged to prevent and manage conflict. Early warning is critical for early response. Permanent conflict monitoring for real-time awareness can help inform appropriate and timely interventions. Likewise, social media can provide real-time feedback on what works and what doesn’t, thus serving as a complementary channel of information for impact evaluation. Finally, as the Arab Spring mobilisation has clearly shown, social media can facilitate self-organisation for early response. Needless to say, the capacity to self-organise also renders conflict prevention networks more resilient. In other words, social media can be used to power civil resistance in nonviolent movements that seek to end oppression and bloodshed. As one Egyptian activist reported during the revolution, “We use Facebook to schedule the protests, Twitter to coordinate, and YouTube to tell the world.” Social media can be similarly leveraged to facilitate a resilient people-centered approach to conflict prevention.

Twitter and social activism

This post originally appeared on Pax Christi International.

About Ramona Kundt

Ramona Kundt

Ramona Kundt is a Brussels-based communications professional working with Pax Christi International, a network of peacebuilding NGOs. Her work is focused on advocacy, campaigning and communications coordination on issues pertaining human rights, human security, disarmament, religion and violent conflict. An alumna of TechChange online courses in Social Media for Social Change and Technology for Conflict Management and Peacebuilding, she is particularly interested in how social media can influence the way people respond to conflicts, and engage in conflict transformation and peacebuilding, for a lasting positive social change. She has volunteered with various humanitarian and development projects in Africa, most recently in the Maai Mahiu Internally Displaced Persons Camp, in Kenya.