There has been much buzz recently in the social media community about a recent article published in The New Yorker magazine titled “Small Media” by Malcolm Gladwell. Gladwell questions whether, despite creating greater awareness and arguably greater access, social media has ultimately hijacked more traditional forms of public activism such as protests and gatherings? Gladwell’s point should not easily be dismissed, even if one is inclined to disagree with him, but rather considered critically. This question about the value of social media is one I have been struggling with myself. However, after attending a panel discussion this month featuring Rebecca Byerly, the only foreign journalist based in Indian controlled Kashmir, about extreme violence this past summer – I gained some clarity and maybe those who sympathize with Gladwell can as well.