The field of digital data collection is constantly and rapidly changing, and as we’ve seen in the many iterations of our online courses on Mobiles for International Development and mHealth, Magpi has been a leading innovator in mobile data collection.

That’s why we were not surprised to learn that Magpi has been ranked “Top Digital Data Collection App” by Kopernik, a Rockefeller Foundation and Asia Community Ventures non-profit that ranks technology for development tools in their “Impact Tracker Technology” program.

Rankings for this category were based on scoring for criteria including affordability, usability, rapidity – the “ability to send and receive large volumes of data on a real-time basis”, scalability, and transferability – “flexibility in using the services for different purposes, sectors, and contexts”. This is first time Magpi has appeared on this Kopernik list where the judges tested the tools in the field.

For those who might not yet be familiar with Magpi, it is a user-friendly mobile data collection application that works on various mobile devices. Magpi uses SMS and audio messaging, and is built specifically for organizations with limited IT and financial resources. The company formally known as DataDyne is now Magpi and they have retired the DataDyne name as well as updated their website here, which lists some of the new comprehensive features they’ve recently added. Magpi is led by Joel Selanikio, who is also an Assistant Professor at Georgetown University’s Department of Pediatrics

Congratulations to the Magpi team! We look forward to having you guys join us again in our upcoming online courses!

What role can mobile phones play in distributing a survey and collecting feedback and data from respondents? In particular, how can we use mobile technology to reach out to and engage individuals in developing countries that tend to be underrepresented in global surveys?

In the recent My World 2015 survey launched in December 2012 in honor of the end of the Millennium Development Goals in 2015 and the establishment of a new “post-2015” global development framework, the United Nations Development Program, the UN Millennium Campaign, the Overseas Development Institute, the ONE campaign, and over 700 on-the-ground grassroots organizations as well as international and local information technology companies created and continue to implement a worldwide survey seeking to collect the opinions of individuals everywhere on what matters most to them when it comes the future.

Survey respondents are asked to vote on 6 out of a possible 17 policy priorities, including a fill-in-the-blank priority that the individuals can add themselves. The survey aims to examine the public policy priorities of individuals across the globe. The survey allows respondents to choose 6 out of 16 pre-selected priorities or to submit their own priority in a 17th ‘fill-in-the-blank’ option. Respondents have participated in the survey via pen-and-paper ballot, via a central website, and through mobile technology (SMS, IVR, and a mobile application).

Here are five findings on the ways mobile phones have been leveraged for distributing the My World 2015 survey:

1. About 20% of over 2 million votes have come in via mobile phones.

2. Over 70% of the mobile phone respondents live in developing countries. These participants came from nations that score low on the Human Development Index (versus 31% in the overall survey).

3. More men have responded via mobile than women. (at a rate of 2 male respondent for every one female), and respondents via mobile tend to prioritize better job opportunities at a slightly higher rate than the majority of respondents.

4. Mobile distribution benefited heavily from local and international partnerships and, as with the web, more immediate and centralized collection of the data was possible. In implementation, the mobile phone promotion and distribution of the survey differed slightly from the pen-and-paper and web distribution of the survey.

5. A survey is only as effective as its promotion and distribution. Local and international partnerships helped distribute the survey through targeted high tech, low tech and no tech campaigns. Promotion for all three of the survey distribution methods included integrated campaigns targeting specific national and regional audiences as well as ongoing global efforts to raise awareness and foster interest in the survey.

How do these results so far compare to your own surveys? What kind of mobile data collection methods have you used in your projects and organizations? What challenges have you faced in gathering this feedback and engaging with survey participants in developing countries?

Linda Warnier OECD

Linda Warnier is a Communication Officer at OECD and an alumna of TechChange’s Mobiles for International Development online course. She develops and implements digital strategies and uses paid and free tools to plan and perform online impact assessments for large international organisations including the OECD and, before that, the European Commission.

To read Linda’s full report of My World 2015 and Mobiles, please click here.

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To discuss this topic and similar issues related to mobile phones and data collection, be sure to join us for our upcoming online courses on Mobiles for International Development course and Technology for Monitoring & Evaluation!

We’re just one week away from the start of our Mobiles in International Development course and we couldn’t be more excited!

This is the 8th time we’ve run TC105 and it’s going to be better than ever with our latest updates. We have new animated videos, a revamped course platform, and fresh content to get you caught up on the latest mobile technology for the developing world with better networking, content viewing, and engagement. Check out this video to get an overview of the course, and learn why mobile phones matter for international development.

So far, we have participants enrolled from over 12 countries including Austria, Cote D’Ivoire, Ecuador, Malawi, The Netherlands, Norway, Trinidad & Tobago, Tajikistan, Tanzania, Thailand, USA, South Africa, and more joining every day. These participants represent several organizations such as the World Bank, UNDP, International Youth Foundation (IYF), NORC at the University of Chicago, Mission Measurement, Johns Hopkins School of Advanced International Studies (SAIS), Digital Afrique Telecom, Ayala Consulting, Millennium Water Alliance, Umtapo Centre, Radio Zamaneh, Kenan Institute Asia, Tribeca Film Institute, JEVS Human Services, and others.

We’re especially looking forward to our special line-up of guest speakers including:

It’s not too late to join this global online learning community. Register for Mobiles for International Development now by clicking here.

On February 26, USAID received the “Best Government Policy for Mobile Development” award at GSMA’s Mobile World Congress 2013. And while the Mobile Solutions team was receiving an award in Barcelona, TechChange and the MS team were also receiving over 1,500 mobile poll responses from recipients in DRC taking part in an online exercise designed by 173 USAID staff and implementing partners in 21 countries. The way this was possible is through harnessing the same potential for public-private partnerships used for external implementation and applying it to internal education and collaboration at USAID.


Fig. 1: MapBox visualization of GeoPoll responses.

The exercise was part of a 4-week online course in Mobile Data Solutions designed to provide a highly interactive training session for USAID mission staff and its implementing partners to share best practices, engage with prominent technologists, and get their hands on the latest tool. Rather than simply simulating mobile data tools, USAID staff ran a live exercise in DRC where they came up with 10 questions, target regions, and desired audience. The intent was to not teach a tool-centric approach, but instead begin with a tech-enabled approach to project design and implementation, with an understanding of mobile data for analysis, visualization, and sharing.


Fig. 2: Student locations for TC311 class.

This would have been a formidable exercise for any organization, but fortunately we augmented USAID’s development capacity with the abilities of three organizations. TechChange provided the online learning space, facilitation, and interactive discussions. GeoPoll ran the survey itself using their custom mobile polling tool. And MapBox provided the analysis and visualization needed to turn massive data into a simple and attractive interface. (Want to check out the data for yourself? Check out the raw data Google Spreadsheet from GeoPoll!)

But while the creation of an interactive online workshop for small-group interaction requires barriers to scale, the content is under no such restrictions. One of the videos from our previous course on Accelerating Mobile Money provided an animated history of M-PESA, the successful mobile money transfer program in Kenya, which allows everything mobile phone users to pay for everything from school fees to utility bills and is proving transformative in cases such as Haiti.


Fig. 3: M-Pesa animation used for TC311 and USAID Video of the Week

But there’s still plenty of work to do. As mobile phones continue their spread to ubiquity, the challenges for applying their potential to development will only increase, along with the continuing possibilities as the technology continues to improve. However, in the short term, we’re focused on increasing mobile access, which is the topic of our next course. If you work at USAID or with an implementing partner, we hope that you’ll consider joining us and lending your voice to this process.