With social media technology changing daily, it can sometimes be challenging to keep up with the latest platforms and their newest features, and the seemingly endless stream of content, information, and campaigns.

Recently as we’ve been preparing for the Social Media for Social Change course, we’ve been focusing on the power and limits of “hashtag activism” by examining examples such as #BringBackOurGirls and #YesAllWomen.

Check out the Montreal-based CJAD news radio talkshow interview from last week featuring TechChange’s Director of Marketing, Nancy Ngo, on hashtag activism here:

Hashtags aren’t the only way social media users are advocating for causes. We’ll be analyzing a variety of campaigns and social change movements that have used various social media tools in different ways in our second round of our Social Media for Social Change online course, which begins on Monday, June 16. A very dynamic group of guest expert speakers will join us from organizations such as Change.org, the Resolve LRA Crisis Initiative, Uber, and more. Lawrence Grodeska from Change.org who will share how Change.org has revolutionized online petitions in campaigns such as advocating justice for Trayvon Martin. Resolve LRA Crisis Initiative’s Michael Poffenberger will share his experiences from the Kony 2012 campaign to capture Joseph Kony and draw comparisons with the recent BringBackOurGirls campaign. Alex Priest of Uber will discuss ways that Uber utilizes social media in optimizing urban logistics.

Several participants from many countries including Czech Republic, Jordan, Mexico, New Zealand, Thailand, and across the U.S. have already enrolled in this round of this course, representing organizations such as World Bank Group, USAID, ICRC, World Green Building Council, Oxfam, AARP International, Cornell University, Abt Associates, Chemonics International, Federal Reserve Bank of Kansas City, and many more. All of these participants will be bringing their own perspectives as both social media users and social change advocates for their respective organizations and initiatives.

What’s your take on hashtag activism and social media advocacy? Do you agree with Nancy? Join the conversation with these social media experts and participants across the world to learn more about social media’s role in catalyzing social change. Enroll now in our Social Media for Social Change course here.

With a domain that ends with [dot] org, TechChange is sometimes mistaken for a non-profit organization. However, we are actually a for-profit social enterprise business that is focused on market-viable solutions that bring both profit and positive social impact. As we continue on our journey from a start-up to a small business, we’re proud to be a registered B Corporation, a category of social enterprises that also focus on double bottom line values.

Being this type of small, yet growing, online learning business based in Washington, DC brings its own unique set of challenges, recently featured in this Forbes article, “When And How To Scale: DC Startup At Crossroads.” Launched in 2010, TechChange remains a bootstrapped social enterprise. Unlike other high-growth startups in the edtech space that have received an injection of venture capital funding, scaling for us is less straightforward than more employees, bigger offices, and lunchtime perks.

“To scale does not always mean bigger. A thought that seems to get lost in the relentless drive to scale businesses across continents.”

For a social enterprise, scaling offers different incentives than a traditional for-profit business that focuses primarily on maximizing profit. In our case, part of the challenge in scaling is codifying our business priorities and establishing social impact as a core value of our business.

Nick Martin at Johns Hopkins SAIS

TechChange CEO, Nick Martin, presenting at a meeting on social entrepreneurship at the Johns Hopkins University School of Advanced International Affairs (SAIS) in Washington, DC.

Check out the full article on this link here.

What do you think? What is the best way for TechChange to scale our impact while growing as a business? Who are the best investors that are looking for organizations that promise both financial and social impact returns?

In our modern times of media cycles fighting for our short attention spans, it is easy to ride the momentum of a highly visible campaign that can quickly fizzle out once another competing story emerges. Since the kidnappings of approximately 300 Nigerian girls by militant Islamist group Boko Haram last month, the international community has embraced the hashtag, “#BringBackOurGirls”, in a very vocal and visible social media campaign demanding action to rescue the Chibok girls. But one month since the mass kidnapping without the rescue of the girls, do we need to take a different approach? Will #BringBackOurGirls be just another campaign we forget about once the next celebrity scandal becomes breaking news?

#BringBackOurGirls goes global starting in Nigeria

Most of the #BringBackOurGirls campaign activity has been highly visible on Twitter, Facebook, and international media outlets. In this fascinating Twitter heat map created using the tool, CartoDB, featured in TIME Magazine, we can see a time-lapsed digital map of how the hashtag, “#BringBackOurGirls” spread globally, starting organically from within Nigeria in mid April.

(We’ll be touching upon CartoDB, and other digital mapping tools in our upcoming Mapping for International Development course later this month.)

The #BringBackOurGirls hashtag has been embraced widely by many public figures and has garnered wide support across the world. Michelle Obama, David Cameron, and Malala Yusafzai have posted images with the hashtag, along with celebrities such as Ellen Degeneres, Angelina Jolie, and Dwayne Johnson. To date, nearly 1 million people signed the Change.org petition. Countries including the USA, UK, China, Israel have pledged to join the rescue efforts, and other human rights campaigns have joined the #BringBackOurGirls Twitter momentum, as seen on this Hashtagify map.

hashtagify #BringBackOurGirls

Is #BringBackOurGirls repeating the mistakes of #KONY2012?

Kony_2012_Poster_3

A great example of a past campaign where this happened was with the KONY2012 campaign, which brought some albeit short-lived urgency to addressing the child soldiers recruited by Joseph Kony, leader of the Lord’s Resistance Army (LRA). Michael Poffenberger, who worked on that campaign, will join us a guest expert in TC110: Social Media for Social Change online course in June 2013 and compare it the current #BringBackOurGirls campaign. Many have drawn parallels to both campaigns and warned of the false optimism that hyped social media messages can bring when context is not fully considered and understood.

According to Lauren Wolfe of Foreign Policy magazine, “Understanding what has happened to the Nigerian girls and how to rescue them means beginning to face what has happened to hundreds of thousands, if not millions, of girls over years in global armed conflict.” To some critics, this hashtag trivializes the weaknesses of Nigerian democracy that have been exposed. Critics of using social media in advocacy campaigns have used the term “slacktivism” to describe the passive, minimal effort needed to participate in these movements. Others have cited such media waves being exploited for individual gain, as opposed to genuinely benefiting the girls. Florida State University Political Science professor, Will H. Moore, argues that this hashtag activism is not only hurting the larger cause of rescuing the kidnapped girls, but actually helping Boko Haram. Jumoke Balogun, Co-Founder of CompareAfrique, also highlights the limits of the #BringBackOurGirls hashtag impact.

Hashtag activism, alone, is not enough

With all this social media activity and international press, what actual progress has been made in rescuing the kidnapped girls? If the objective is raising awareness of the issue, yes, the hashtag has been successful. If the objective is to rescue the girls, we still have a long way to go, even if the hashtag campaign has been part of a multi-pronged approach to galvanize resources into action.

The bottom line: social media can be a powerful tool to bring visibility and awareness to a cause, but a hashtag alone is not enough to bring about social change. There are a myriad of resources that must be coordinated to effectively implement this rescue mission, which will only become more difficult as more time passes. However, prioritizing and shining a sustained light on the problem, instead getting distracted by competing media cycles on celebrities getting into petty fights, is the first step toward a solution.

===

What do you think about the impact of the #BringBackOurGirls campaign? We’re only scratching the surface here on the topic of social media for social change and invite you continue the discussion with us in our upcoming Social Media for Social Change online course which runs June 16 – July 11, 2014.

We’re excited to have one of our top viewed TechChange animated videos featured in The Guardian! Check out our “Why Is It So Hard to Try Something New in ICT4D?” video created by TechChange animator, Pablo Leon, and narrated by Laura Walker Hudson of FrontlineSMS.

TechChange animation video in The Guardian

To view the video in The Guardian’s Impact and Effectiveness Hub, click here.

 

TechChange is excited to announce a new partnership with Transitions (TOL), a Prague-based journalism and media training organization with a focus on the post-communist countries of Europe and the former Soviet Union. Running a variety of programs – from the publication of one of the first online magazines to cover political, social, economic and cultural issues in the region since 1999, to providing young reporters with intensive training on best journalistic practices  – TOL has been a regional leader on media and democracy building efforts.

Bringing their expertise on media and journalism development to their target region through our eLearning environment, TOL will be running their course: “Reporting on Education,”  adapting a course that the Guardian Foundation originally created for TOL and the BBC’s iLearn platform. And though journalist training is a broad endeavor, even when focusing on a particular region, we’re hoping that this course will help to not only train journalists, but also to elevate national and regional policy dialogue on the issues of educational reform, open governance and democratic accountability.

Counting gets underway at a polling station in Moscow following Russia’s Presidential election, 4 March 2012.*

This new institutional relationship and course topic comes at a time when the role of the media in promoting such topics is an ever salient issue, particularly in Eastern Europe. Over the past few months, the Kremlin has tightened control over various aspects of civil society and acted to counter what it views as foreign interference in Russia’s sovereign affairs, moves that included booting USAID, a key funder of media training and other efforts, out of the country.

TechChange has helped organizations address these challenges and co-authored a piece in the Huffington Post (USAID’s Eviction From Russia: An Opportunity for Online Learning as E-Development) expressing that:

“there is reason to believe that using widely-available technology, democracy promotion organizations have the potential to greatly influence dialogue by amplifying local practitioner voices, and giving domestic organizations a channel for collaboration with international experts.”

This is where we are hoping that our partnership with TOL will further distribute valuable content – including across closed or semi-closed borders – and build up the capacity of a core group of journalists to report in an informative and engaging way on the sometimes complicated field of education. After all, the task of training journalists in this case isn’t geared just toward building a better media, but also a better, more equitable education system and more modern and democratic societies. We’re hoping that this first course will be yet another worthwhile addition to this process.

*Photo Credit: Credit: OSCE/Jens Eschenbaecher

Interested in digital activism and citizen journalism? Check out our 104 course on digital organizing, which will be run January 7 – February 1!