In a city “famous for its snarled traffic and infamous for its unruly drivers,” Facebook is aiding the authorities in New Delhi—”5,000 traffic officers in this city of 12 million people”—in keeping a digital eye on reckless road users. Citizen monitoring and the new Facebook page Delhi Traffic Police is holding drivers and cyclists accountable for their committed traffic violations. This digital venture partners Satyendra Garg—Joint Commissioner of Delhi Traffic Police—and his team with “Facebook to open a two-way channel for instant communication with road-users.”
The Delhi Traffic Police Facebook page was inspired by the need to more closely monitor traffic, in the onset of the Commonwealth Games of 2010, being held in Delhi from October 3rd – 14th. On Twitter, @dtptraffic recognized first and foremost that “management of Traffic in Delhi, during Commonwealth Games, will be a big challenge as well as a great opportunity.”
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